rate card

 Standard advertising prices for media. In the 1990s, increased competition has forced most media in the United States to discount from published rates.

American business jargon. 2014.

Look at other dictionaries:

  • rate card — ˈrate card noun [countable] MARKETING a document which shows how much it costs to advertise in a particular magazine, newspaper etc, depending on how much space is used, when the advert appears etc: • According to USA Today s rate card, the… …   Financial and business terms

  • Rate card — A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet.Like the rack rate at a hotel, this is generally the maximum price that one may pay. Most advertising buyers will pay… …   Wikipedia

  • rate card — a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising. [1900 05, Amer.] * * * rate card, a card listing rates for advertising …   Useful english dictionary

  • rate card — A list of prices charged for advertising space, TV or radio time, etc. See also off card rate …   Big dictionary of business and management

  • rate card — a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising. [1900 05, Amer.] * * * …   Universalium

  • Rate card — RadioPP Statement of advertising fees and terms …   Audio and video glossary

  • rate card — / reɪt kɑ:d/ noun a list of charges for advertising issued by a newspaper or magazine …   Marketing dictionary in english

  • card rate — / kɑ:d reɪt/ noun an advertising charge which is based on the charges listed in a rate card, i.e. without any discounts. ⇒ escalator card, showcard …   Marketing dictionary in english

  • Card check — (also called majority sign up) is a method for American employees to organize into a labor union in which a majority of employees in a bargaining unit sign authorization forms, or cards, stating they wish to be represented by the union. Since the …   Wikipedia

  • rate-cap — rate caps, rate capping, rate capped 1) VERB: usu passive In Britain, when a local council was rate capped, the government prevented it from increasing local taxes called rates, in order to force the council to reduce its spending or make it more …   English dictionary

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